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Why Doesn’t Apple Own the Living Room?


Why doesn’t Apple own the living room?  That is a great question, because they should. The place of family gathering is the holy grail and nerve center of the family and it’s economic resources.

The living room or family room or lets say generically the room in the house often in close proximity to the kitchen is the hub of activity in the house. Here the kids play, parents talk, friends come over and eat, or chat as well.

My friends, the Living Room is the Land of Milk and Honey, that flows in abundance through the many channels, of media, advertising, and the general Brand power that is leveraged in this golden arena.  This room is the Mother of all revenue streams.  The battle over it’s control will wage on until the right consumer device is made that is so compelling that it is irresistible.  So much so that it will dominate this family hub.

And why is this important?

Because, this is the nidus of activity for the rest of the control of the house. It is the Midway Island of WWII.  Upon control of that most valuable space, that nidus, will crystalize the rest of the home. the networking, distribution, parental control, gaming, smart home activities, computing, education, and so much more will emenate from here.

Oh yeah. And TV also. I mean a lot of TV. I mean also, purchasing of media, TV, movies, music, ambience.  Revenue will stream into this area like tidal waters from the gravitational pull of the Family’s desire to absorb media.  When priced well, and we know that can be done. And the repository and library to draw upon is great, the battle will be won.

OK, it is not that simple. But lets fix that Apple TV, and get it into the family hub.  Like Newtons gravitational law, the attraction of massive bodies to the family hub will be an inverse function of the utility of said device. And this attraction is a power law attraction, it is an exponent. I have not seen peir reviewed data on this, however it is obvious that the economies of scale once residing in said hub will be such that, the fixed cost of getting it there will be counterbalanced be years of CLV and CRV.  Customer Lifetime Value, and Customer Referrer Value.

We do not know what that value is as this future has not a appeared yet. I would be willing to bet it is such a high multiple of getting that device insinuated, and ensconced, graciously, is one of the most important things a company should focus on.

Apple is the master of this.  OK, the first Apple TV was not that hot.  The conception was there, and they had to start somewhere.  Now it’s time to brainstorm.  Let’s fix whatever ails, and impedes this devices entry to the family hub. Sprinkle in some good old fashioned Apple sleek design, and beautiful graphical user interface, with the compelling overriding reason to have, and we move from the stone age to the future in one giant step.  I know one guy that would agree. And so would his friends.