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Wow. Cost Average.


When I look at that Apple graph I can only think of one thing. Opportunity. So first read all the disclaimers about that I have no fiduciary responsibilities, and the risks of investing etc. In my humble opinion, we have here APPLE INC.  A company with a Brand Equity alone that is worth Billions. i.e. You could sell the name for a decent percentage of the companies worth, alone.  Because whatever you sold under that brand would have perceived value from over 30 years of real solid value, that was award winning in every corner.  I would love to see a Brand Equity/Market Cap ratio that approaches apple. I do not even think Coke could do that, or Tiffanys.

So observe the laws of cost average, and when a plateau has been hit lets buy back into the most awesome growth stock on the planet!

Then think long term. If you are at the right timeof your life. Disclaimer, I Love Apple. I have cost averaged into their stock for decades, and have seen the results.  Now in the market, the past cannot be the predictor of the future for sure, And you cannot just draw a multiple regression, ANOVA analyzed trend line and come up with a correlation coefficient. It does not work.  The multidimentional forces in a free economy dissallows that simplicity.

Let’s do think simple though.

If the fundamentals are there. And in my opinion they are. We have an undervalued, company, with great Brand Equity, a history and expectation of grand performances in the future. A base of electronic goods that is unparrelled in history that innovates daily.

If Apple can keep on the path, of innovation, of building the future, then we have a winning opportunity here. Do not get emotional, it may go down further, but think 20-30 years from now.  This is a buy opportunity for a cost average in, and I’ll be a contrarian, and I will put my money where my blog is coming from.